Will advertising succumb to UX?
UX Collective
SEPTEMBER 1, 2021
Pleasurable is the icing on the digital design cake, but can often be overlooked owing to limited budgets, the blinkered idea of product design, or just a culture of short-termism. Left: Maslow’s pyramid of human needs; Right: Aarron Walter ’s pyramid of user needs as illustrated in his book Designing for Emotion Everything online?—?at
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