Creative Boom

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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. If there was ever a crowded marketplace, it's coffee. But the good is that true lovers of caffeine prize quality, so there are other ways to succeed in this business than just racing to the bottom on price. Still, getting attention and conveying the quality of your brand isn't easy.

Brand 257
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Never Sit Still shakes up self-promotion with an animated anti-showreel

Creative Boom

Sydney-based animation studio Never Sit Still has turned self-promotion on its head with an anti-showreel that takes a fresh approach to showcasing the company's services. When it comes to the animation industry, showreels are like business cards. These tightly edited videos showcase the best of what a studio is capable of to win over potential clients and are an excellent way of visualising where their investment could take them.

Animation 401
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OHMY positions amra as the 'north star' of the digital royalties industry

Creative Boom

An opulent beacon appears across the brand's website, typography and art direction, communicating how amra can be a guiding light in a notoriously confusing process. Leamington Spa-based digital design studio OHMY has created a new identity for digital licensing and collection platform amra, positioning it as "a beacon of light" that can help guide users through the complex landscape of royalties.

Digital 238
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Marlon Tate echoes Microsoft Paint in new tongue-in-cheek album cover

Creative Boom

Creative agency Marlon Tate has channelled the aesthetics of Microsoft Paint in its bright and deliberately clumsy album cover for the latest EP by Athens-based producer Konstantinos Gkoumas. Do you remember dabbling in Microsoft Paint? This simple creative tool was many people's first introduction to digital art, and for a certain age group, it brings back fond memories of creating bright, chaotic masterpieces with the help of the paint bucket tool and the click of a mouse.

Agency 328
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How to reinvent yourself through art, just like Sharon Stone

Creative Boom

Sharon Stone with her paintings at the East Coast premiere of her art exhibition Courtesy of C. Parker Gallery in Greenwich, Connecticut. Stone has two new exhibitions in Berlin and San Francisco Countless people have switched careers mid-stream, as actress-turned-painter Sharon Stone recently did. We discuss how to follow in her footsteps and how buying a.ART domain name can help.

Art 457
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Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. "You deserve to be comfortable and proud in your own skin". That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland.

Brand 392
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. Ever since it was founded in 1932 by Ole Kirk Kristiansen, the LEGO Group has lived up to its name by encouraging generations of children and fans to play well.

Brand 498