Creative Boom

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New exhibition casts cowboy culture in a new light

Creative Boom

Anthony Hurd, Howdy Stranger, 2024 With Beyonce's album Cowboy Culture riding high in the charts, the opening of the new exhibition Weird West couldn't be better timed. We reveal the thinking behind this new take on cowboy culture. Many of us love a good Western. But even the most devoted fans of the genre know that it's mostly BS. The image of a "Wild West" filled with countless gunfights was a myth generated primarily by dime-novel authors in the late 19th century.

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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. Sausages are lovely, but the traditional kind isn't good for cholesterol levels. And they're not much use for vegetarians or anyone trying to afford gluten, either. So, in recent years, HECK! has made a name for itself in UK supermarkets by supplying alternative sossies that are gluten-free, higher in protein, and include a great range of meat-free versions.

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Chloe Norman on her fun character designs for an award-winning restaurant

Creative Boom

The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. She explains the challenges involved and how she met them. From Bidenomonics to Romantasy, everyone loves a good portmanteau – the technical term for two words joined together. The best examples don't even need to be explained: it's immediately obvious that, for example, 'boxercise' is a mixture of boxing and exercise.

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Animator Mark Diaz on how to make a 3D cityscape in under an hour with iClone 8

Creative Boom

Mark Diaz It would take months in Blender, so how is designing a whole urban environment in such a short time even possible? Mexican animator Mark Diaz explains. Want to take your skills as an artist, illustrator or designer and transform them into 3D models and animation without having to spend years learning difficult software? Imagine the creative possibilities, both for building up your CV and simply having a lot of fun.

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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

For the first time in its 97-year history, Lucozade has undergone a major redesign. We take a closer look at its transformation – one that follows a collaboration with Pearlfisher London. For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever. It has revealed a new visual identity and packaging design that consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand, presu

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Never Sit Still shakes up self-promotion with an animated anti-showreel

Creative Boom

Sydney-based animation studio Never Sit Still has turned self-promotion on its head with an anti-showreel that takes a fresh approach to showcasing the company's services. When it comes to the animation industry, showreels are like business cards. These tightly edited videos showcase the best of what a studio is capable of to win over potential clients and are an excellent way of visualising where their investment could take them.

Animation 360
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A LINE devises new name and identity for business security platform, putting a unique spin on cybersecurity

Creative Boom

Taking it from corporate and technical to cohesive and approachable, A LINE developed a suite of rounded, dimensional graphic assets, all inspired by Rotate's hero "r" symbol. Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity.

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