Creative Boom

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Treatment Studio's less-is-more look makes John Mayer gig a night to remember

Creative Boom

How do you make a solo show feel intimate in a cavernous venue like London's O2? Sam Pattinson of Treatment Studio explains how they went about this unusual challenge. Rising to pop success in the early 2000s with songs like Your Body Is a Wonderland and Waiting on the World to Change, John Mayer is one of the most successful singer-songwriters of his generation.

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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

The company behind ChatGPT brought hundreds of developers together for DevDay in San Francisco. Play Studio was on hand to give the event a unique visual identity. Whatever you think of AI, there's no denying that it's taking over and is here to stay. (If you don't believe us, read our special report on how design agencies are actually using AI in 2024.

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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. The 'less is more' concept is a powerful one in design. But when it comes to client work, it can sometimes be an uphill battle putting that into practice. Corporate clients, in particular, may end up trying to cram multiple messages into one design; either to please all the competing parts of the business, or because they just lack focus concerning what thei

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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. When you think about brand design, visual and verbal elements often come to mind, but having a successful brand is about more than just how it looks and reads on paper.

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New Alexis Rockman exhibition is an urgent look at the rise of global wildfires

Creative Boom

Connecticut-based contemporary artist Alexis Rockman has returned to Huxley-Parlour with Conflagration, a solo exhibition of nine new paintings focusing on the increasing occurrence of wildfires worldwide. What connects Greece, Canada, Spain, Russia, and Portugal? In 2023, they were all ravaged by wildfires, with Canada breaking previous records by a significant margin.

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New campaign builds inclusivity by challenging assumptions for World Down Syndrome Day

Creative Boom

Assumptions about what people with Down syndrome are capable of are sadly surrounded by negative stereotypes. To challenge this mindset and build true inclusivity, Small has worked with CoorDown on a new campaign for World Down Syndrome Day. It's an unfortunate fact that stereotypes, biases, and low expectations still hold back the lives of people with intellectual disabilities.

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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! Didn't know that was a thing? You're not alone. This unofficial holiday is celebrated on 19 March every year, and it's a day for freelancers, entrepreneurs, and businesses to show appreciation to their clients.

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