Creative Boom

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Chloe Norman on her fun character designs for an award-winning restaurant

Creative Boom

The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. She explains the challenges involved and how she met them. From Bidenomonics to Romantasy, everyone loves a good portmanteau – the technical term for two words joined together. The best examples don't even need to be explained: it's immediately obvious that, for example, 'boxercise' is a mixture of boxing and exercise.

Brand 467
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New Burger King ad finds a clever new way to market to parents

Creative Boom

Titled 'You'll always be a King', this campaign for the fast-food giant is more sophisticated than it might first appear. Over the last couple of decades, government bodies have been keen to clamp down on companies advertising anything but the most wholesome products to children. So not only is smoking and drinking out but any material encouraging children to eat foods that are high in fat, salt or sugar is strictly forbidden.

Marketing 343
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How to juggle multiple projects as a creative

Creative Boom

Image licensed via Adobe Stock. Aisyaqilumar - stock.adobe.com As a creative professional, you need to spin a lot of plates. But how do you avoid them all crashing to the ground at once? We elicit the best advice from the Creative Boom community. Feeling overwhelmed? You wouldn't be the first creative professional to buckle under the weight of multiple projects.

Artist 428
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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

Fast fashion is one of the biggest sources of environmental degradation today. But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. We all like the idea of sustainable fashion in theory, but these things don't just happen by themselves. This hugely important economic sector, which remains highly reliant on fast fashion, is like a giant ship that will take a lot of time and effort to turn around.

Fashion 336
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Animator Mark Diaz on how to make a 3D cityscape in under an hour with iClone 8

Creative Boom

Mark Diaz It would take months in Blender, so how is designing a whole urban environment in such a short time even possible? Mexican animator Mark Diaz explains. Want to take your skills as an artist, illustrator or designer and transform them into 3D models and animation without having to spend years learning difficult software? Imagine the creative possibilities, both for building up your CV and simply having a lot of fun.

Animation 313
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Treatment Studio's less-is-more look makes John Mayer gig a night to remember

Creative Boom

How do you make a solo show feel intimate in a cavernous venue like London's O2? Sam Pattinson of Treatment Studio explains how they went about this unusual challenge. Rising to pop success in the early 2000s with songs like Your Body Is a Wonderland and Waiting on the World to Change, John Mayer is one of the most successful singer-songwriters of his generation.

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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

The company behind ChatGPT brought hundreds of developers together for DevDay in San Francisco. Play Studio was on hand to give the event a unique visual identity. Whatever you think of AI, there's no denying that it's taking over and is here to stay. (If you don't believe us, read our special report on how design agencies are actually using AI in 2024.

Animation 385