OHMY positions amra as the 'north star' of the digital royalties industry
Creative Boom
APRIL 10, 2024
An opulent beacon appears across the brand's website, typography and art direction, communicating how amra can be a guiding light in a notoriously confusing process. Leamington Spa-based digital design studio OHMY has created a new identity for digital licensing and collection platform amra, positioning it as "a beacon of light" that can help guide users through the complex landscape of royalties.
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