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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio PiĆ¹ in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.

Brand 424
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

” With public transportation hubs in mind, the internal structure allows for additions to Bello!, At Hydro, we believe that more sustainable design starts with more sustainable production,” shared Asle Forsbak, Marketing Director, Hydro Extrusions. such as tables, lamps, and chargers.

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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

7 Effective B2B Marketing Strategies to Grow your Business. Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. What is B2B Marketing? ABM is B2B.:

Marketing 117
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Luxury brands also use their proprietary fonts in marketing. Marketing develops campaigns suited to the target luxury consumer. No request is too big.

Brand 72
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How is AI adoption transforming the healthcare industry?

Noupe

Today healthcare leaders in both public and private sectors work to utilize the emerging and latest AI technologies to enhance patient experiences, reduce costs, and improve patient outcomes. There was a study that shows the global healthcare AI market is expected to reach $188 billion by 2030 with an increasing 37% of CAGR.

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Cities are designed for cars but can designers kick-start an era of micro-mobility?

Design Week

billion (around £30 billion) international micro-mobility market. It is a space with huge potential – one McKinsey & Company study projected the market could be worth $450 billion (£326 billion) in the US and Europe by 2030. That’s not to say the design stops at surface level, however.