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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.

Brand 429
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.

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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. It functions as a standalone graphic device, appearing across trains, stations, and digital platforms. Modernizing the brand to create impact across digital platforms was a big part of the brief.

Digital 98
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

For example, Burberry recently implemented an aggressive strategy to become carbon-neutral and circular by 2030. Smart brands are building community experiences, both digitally and physically. Bottega Veneta takes it further by not publicly advertising. No request is too big. Clients become members of an exclusive club.

Brand 83
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How To Use QR Codes To Up Your Marketing Game In 2023

Noupe

These digital wonders, crafted using QR code generators , offer direct gateways from tangible products to the vast online world. They can be scanned using a smartphone user’s camera, and they often link to a website, product page, video, or other digital content. billion by 2030. Take a scenario at a digital trade show.

Coding 113
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What if the Metaverse exposes your most intimate thoughts?

UX Collective

Some have summarized it as a 3D version of the internet; others, that it is the natural evolutionary next step for the digital economy. trillion by 2030, showing a compound annual growth rate of 43.3% from 2019 to 2030. Personal data is constantly seen as a free or cheap digital asset that can be easily milked to the millions.