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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route.

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The Future of AI in Digital Marketing: Trends and Predictions

Template Monster

The field of Internet advertising is undergoing a sea change as a result of the advent of artificial intelligence. From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Smart and precise advertising targeting. Personalization.

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10 SEO Benefits Of Embracing Digital Transformation

Inkbot Design

10 SEO Benefits Of Embracing Digital Transformation In today's rapidly evolving digital landscape, staying ahead of the competition is crucial for businesses of all sizes. In 2024, the importance of embracing digital transformation becomes even more apparent, particularly regarding search engine optimisation (SEO).

Digital 85
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Top 6 Digital Marketing Trends for Your Small Business

Inkbot Design

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. Small to mid-sized business owners struggle to adapt to shifting consumer behaviour while digital marketers embrace the chance.

Marketing 137
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Eva Redamonti's detailed illustrations are a chaotic explosion of the whimsical and the surreal

Creative Boom

My work fits in different parts of the art industry: editorial, advertising, animation, fine art, etc. Other times - especially on a commission - I will plan the rough bones out using cut up and digitally manipulated photos. I participate in them all, as long as it aligns with the work I make." she concludes.

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What Is Native Advertising and How Does It Work?

Inkbot Design

What Is Native Advertising and How Does It Work? Native advertising has emerged as a powerful and strategic form of digital marketing in recent years. The critical goal of native advertising is to engage audiences without interrupting their browsing flow. This helps capture users' attention without being intrusive.

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Why It’s Time for Companies to Reap the Rewards of Social Media

Inkbot Design

With the current economic climate putting more significant pressure on businesses to watch their pennies, there has never been a better time to be active on social media platforms, refine that digital marketing strategy and win during tough economic times. Raising brand awareness.

Media 96