And the 2024 color of the year is.
UX Collective
NOVEMBER 11, 2023
And because there (shouldn't) be any commercial intent, Pantone's color of the year is a way to showcase the power of communication through colors. The 2023 Color of the Year was Viva Magenta. Rebelling the color authority Who is to say that a single color is the representation of all of the above issues?
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