Sol is a Mexican beer brewed since the 1890s, and it remains a popular beer domestically and internationally, thanks in part to its light, effervescent, and refreshing nature. The brand recently went through a redesign for the US market by agency Soulsight and has now refreshed its packaging for the international market, approaching Vault49 to tell the brandâs history and the proposition that, âSol connects you to the positive energy of the sun.”
The brand also wanted to reinforce their beer as an aspirational and premium option, a departure from the gritty and rebellious identity they cultivated in the past. The goal is to position Sol into a positive, colorful, and vibrant space, something that they think is more reflective of the brand and its customers.
