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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 398
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8 Types of Videos Brands Should Use in Marketing Campaigns

Just Creative

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. Why is Video Marketing Important? Videos can also help you showcase your brand and products like no other marketing approach.

Marketing 342
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8 Video Creation and Marketing Tips for 2021

Just Creative

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. The beverage brand will air the ad in more than 90 countries. One published in May 2020 has racked up more than 129,000 views so far.

Marketing 343
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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 127
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Integrated Marketing: Boost Your Marketing Strategy

Inkbot Design

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 141
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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.