'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy
Creative Boom
FEBRUARY 10, 2022
The London-based agency, which specialises in branding healthier food and drink, was brought in to work on the project in 2020, working across the visual identity, packaging, website, and broader brand world. Panda's competitors all look the same: a round, black logo and white type," says David Pearman, This Way Up's creative director.
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