Featured image for The Curious Agency Elevates Evolution Beer Co.'s Branding

The Curious Agency Elevates Evolution Beer Co.'s Branding

by Rudy Sanchez on 01/30/2020 | 2 Minute Read

The Curious Agency brings Evolution Beer Co.'s brand identity to life with playful designs based on a play on Darwin's theory of evolution and the brewer's values and spirit.

"Brief: Craft an identity and packaging for a passionate and independent brewery.

Editorial photograph
Editorial photograph

Overview: We were approached by Evolution Beer Co, a start-up brewery to help them launch a range of beers that would be stocked by the large multiples around the UK. We started with the creation of the brand identity that uses a play on darwin theory and the idea of socialising with friends.

Editorial photograph
Editorial photograph

We then used the overarching brand identity across their first five beers. Love Cats, The Robots Are Coming, Resistance Is Futile, Good Vibes and Kiss The Future. These packaging designs were all individually inspired by Evolutions company values, ethos and creative spirit giving us the freedom to develop a unique feel to each beer.

Editorial photograph

The leaders of the company also wanted each beer packaging design to offer true standout and ultimately allowing our design team a no holes barred approach bind together through the Evolution brand identity.

Editorial photograph
Editorial photograph

Evolution Beer Co. launched in June 2019. It has now been listed in several national retailers including Sainsbury's and M&S"