Free The Birds reinvents global cosmetics brand Avon for the world of 2023
Creative Boom
SEPTEMBER 19, 2023
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. These elements reflect Avon's new 'Embrace Your Power' brand positioning.
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