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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. As an outsider himself, Eliass was drawn to building an inclusive brand with a quality product for everyone.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. Brand equities include brand colour, primary typography, and other elements, including photography style, advertising layouts, brand guidelines, and brand visual personality.

Brand 417
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Advertising Annual 2020 Gold Winning Work by Disrupt Idea Co., Curious Productions, and Adidas!

Graphis

For the Graphis Advertising Annual 2020, U.S agency Disrupt Idea Co. Designed by Kris Ender, the posters are promotional advertisements for the LAmicroLux, an event where watch enthusiasts gather to […]. won Gold for their entry “LAmicroLUX Event Posters” (above, left).

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Creating fresh advertising content that hooks your customers is getting trickier as attention spans shorten the huge number of ads that fight for your target audience’s attention. Safeguard Hygiene.

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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

After bouncing between agency work and in-house freelance jobs working as a food stylist in the photo industry, she settled back down into design and branding. "I This totally reignited my love of 3D and I spent the rest of 2020 on relearning and honing my modelling and texturing skills.

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The best ads of 2020

Creative Review

Agency: Iris. Cast your mind back to the beginning of this year, and you may remember that Starbucks was announced as the winner of Channel 4’s annual Diversity in Advertising award, which this time aimed to encourage more nuanced portrayals of LGBT+ experiences. Agencies: INGO Stockholm, Publicis, David Miami.

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