The Evolution of the Iconic IBM Logo Design
Inkbot Design
OCTOBER 30, 2023
Author) English (Publication Language) 752 Pages – 03/05/2019 (Publication Date) – The MIT Press (Publisher) −$29.26 $15.74 The original 8-bar IBM logo was designed in 1972 by legendary graphic designer Paul Rand. His designs defined the modern IBM logo and visual identity.
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