Creative Boom

AUGUST 25, 2023

Paula Scher: Graphic Design Paula Scher is one of the most influential graphic designers in the world. In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. It's typical of her no-nonsense approach to graphic design, which continues to be in huge demand today.

Graphic Design 326

Graphic Design Artist Graphic Art 326

Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

NOVEMBER 4, 2023

But the logo for this famous performing arts centre was also pricey, ringing in at $211,000 according to Guinness World Records. Danish architect Jørn Utzon designed the Opera House structure and the logo in 1957. Paul Rand was a legendary graphic artist who only took on big-budget clients like IBM, UPS, and Westinghouse.

Brand 98

Brand Branding Publication Marketing 98

Design Wizard

JUNE 9, 2021

Many famous logos use custom typefaces, but they are often based on fonts that are prevalent throughout many areas of graphic design. Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012. The long, slender typeface of the Gap logo is as iconic as the brand itself.

Fonts 148

Fonts Brand Branding Templates 148