Behavioural Design: The Art and Science of Influencing Behaviour
Inkbot Design
NOVEMBER 25, 2023
Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. A Brief History What we today call behavioural design has its roots in the behavioural sciences of the 20th century, led by social psychologists and economists seeking to explain human behaviour patterns.
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