The Top 10 Most Expensive Logos Ever Designed
Inkbot Design
NOVEMBER 4, 2023
But their new eco-friendly image would crumble after 2010's Deepwater Horizon catastrophe. Cost breakdown: The $210 million bought BP more than just a logo. If a logo achieves public recognition and affinity, no price can be called too high. The rebranding aimed to bury BP's association with deadly disasters and oil spills.
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