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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

In this article, I will delve deeper into the theory of neuroaesthetics, explore how our brains process beauty, and examine the implications of color, symmetry, balance, and shapes in our designs. So let’s find out how neuroscience can empower us to become better designers! 2010) Ishizu, Tomohiro, and Semir Zeki. and Karen B.

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Tokyo 1964: The Olympic benchmark

UX Collective

This exhibition shows how a group of young Japanese designers and architects harnessed the opportunity presented by the 1964 Olympic Games to reframe the country’s profile and tell a fresh story to the world. saku which is still as fresh today as when it was first presented to the world.

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The ‘data-driven’ mindset feeds our dangerous craving for certainty

UX Collective

Exploring the principles of a decision-driven approach Source: Midjourney In a previous post , we introduced a conversation that isn’t new (mentioned as early as 2010) but, it’s coming back with force —  decision-driven vs. data-driven decision making. This post was originally published on ? So is data important?

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The waves of research practice

UX Collective

The challenge presented to research-as-an-industry in this wave is the integration of our work into repeatable and successful practices that not only fit into, but actually accelerate product decision cycles. Originally published at [link] on February 14, 2023. Send me your thoughts and questions. Tell me where things don’t make sense.