Prose is a luxury hair care line that creates custom products to suit individual needs. Red Antler was tasked with creating an identity that conveys precision, luxury, and personalization. Prose’s minimal design and secondary typography anchors Prose as a premium beauty care brand, the “r” in Prose is a playfully reminiscent of a wavy side-part“
After spending years at LâOreal, Paul Michaux and Arnaud Plas set out to transform the hair care market with an unprecedented level of customization, through a made-to-order model based on hundreds of personal inputs. The problem was most brands were passing off attributes like blonde, treated, and curly as custom. Prose needed a brand that could effortlessly stand apart from the category and provoke curiosity and desire for its truly personalized offering. We crafted a brand that exudes beauty, but is anchored in precision. From gorgeous photography that elevates each botanical ingredient to custom product labels that celebrate and explain the inputs for every personâs bottle down to geography and eating or exercise habits, we were able to weave an irresistible story around customized hair care.”
