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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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UX vs. profit: The blurred ethical lines between EdTech and public education

UX Collective

How big money affects the online learning experience for our kids Illustration by Randompopsycle As our underfunded K-12 public school system is reimagining the future of education post-pandemic, it is becoming more and more dependent on software like Canvas LMS to help lead the way. In 2015, they went public on the NYSE.

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Top 10 books every aspiring photographer should read

Creative Boom

A good photography book can provide both in abundance and to help you out; we've curated a list of the ten best on the market today. Originally published in 2008, this book was fully revised and updated in 2018. While growing as a photographer is as much about inspiration and vision as it is about learning and refining techniques.

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Brand Continuity: Establishing a Strong Connection

Inkbot Design

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

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Brand Launch: How to Launch a Brand That Stands Out

Inkbot Design

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The end goal? Where do you begin?

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