Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Founded in 2001, the agency's early years were spent working with action sports brands such as Burton Snowboards in 2004, developing campaigns featuring Olympians Shaun White and Hannah Teter.
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