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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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Creative Connection: What a drumming gorilla can teach designers

UX Collective

I first discovered the potential of creative connection when working in advertising and seeing the Cadbury Drumming Gorilla ad. It’s something advertisers have been doing for decades, and it showcases principles that designers can leverage to create experiences that resonate with people. One of the best ads ever.

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Yoko Ono interrupts the world's biggest screens to share a message of peace

Creative Boom

Taking place on select screens every evening at 20:22 local time, towering screens that usually advertise products and events will give way to Yoko Ono's message of peace and global harmony. On top of this, Ono conceived the Imagine Peace Tower in 2007.

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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.

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The Top 10 Purple Logos of All Time

Inkbot Design

In recent years, Cadbury has continued to use purple in its packaging and advertising to strengthen its association with the brand. This colour is associated with royalty, luxury, and mystery, making it the perfect choice for a brand that offers products of high quality and sophistication.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. Based on a 2018 study , handwritten fonts increase consumers’ attachment to products as they create a sense of human presence. Hazlett, R.

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