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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Anorak founder Cathy Olmedillas on creating new ventures and why slow success is the best

Creative Boom

Since 2006, independent kids publisher Studio Anorak has taken children's magazines in bold new directions. I think our high production values mean that we are seen as books rather than magazines, so it helps attract book publishers," Cathy reveals. Cathy's advice isn't limited to her clients, though. They grow up so fast. "The

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Remembering Ringan Ledwidge

Creative Review

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. He brought a very human, emotional touch to his advertising stories, which could be funny, sexy or packed with pathos.

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Eye-Tracking In Mobile UX Research

Smashing Magazine Graphics

When the researcher can see through the user’s eyes, recognizing a usability problem sooner would save the client and developer time and money. If you are designing an app or a website, you can test how easy and intuitive it is to complete a specific task, fill out a form, find certain information, or buy a product.

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Evolution of Marketing: From Trade to Technology

Canny

Marketing is the process of communicating, delivering, exchanging offerings that have value for customers, clients, partners, and society at large. Clear as mud for me, but what that breaks down into is: Marketing is getting goods and/or services in front of potential clients/customers. That’s what the dictionary defines it as anyway.

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Reasons for Rebranding: Unlocking the Power of Change

Inkbot Design

It goes beyond simply changing a name or logo – it involves transforming how an organisation or product is perceived. Consistency in branding helps set expectations about what consumers can expect when they engage with your product or service offering. For example, a software development firm branches out into hardware products.

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Famous Pop Art Artists’ Everlasting Influence on Graphic Design

Creative Market

Today, his name is virtually synonymous with abstract expressionism and the use of celebrity culture and advertising in his designs. However, in 2006, one of the paintings from this Soup Cans series was sold for almost $12 million. Andy Warhol’s pop art dominated the scene of this design movement in the 1960s. Three Flags.