The rebranding for Yan Yan Fang by WWAVE DESIGN is inspired by company’s Chinese origins. Selling edible birds’ nests – an Asian delicacy – the new visual identity highlights the nutritional qualities of the product.
Featuring minimalist graphics and contrasting color palettes, the packaging was redesigned to target younger, design-savvy consumers. Combined with gold typography, the new look gives an elegant yet modern feel of the brand.
