2005 Marketing Production Publication 
Inkbot Design
DECEMBER 14, 2022
The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.
Inkbot Design
JANUARY 17, 2024
Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?
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Inkbot Design
JULY 16, 2023
Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? ” Great question!
Inkbot Design
SEPTEMBER 27, 2023
Their competition pushed Adidas and Puma to innovate and develop new marketing strategies to stay ahead. The constant competition between the two brands pushed them to deliver cutting-edge products and stay at the forefront of the sports apparel industry. The rivalry between the Dassler brothers profoundly impacted the sports industry.
Inkbot Design
MARCH 25, 2023
As it turns out, market research shows that consumers prefer to purchase products from brands they’re familiar with or know. Additionally, 21% of consumers said they bought products from brands simply because they shared the same values. It ensures consistency in messaging and design across all marketing channels.
Inkbot Design
FEBRUARY 16, 2024
Cutting through that volume of marketing messages is an immense challenge. Repeated Exposure Strengthens Connections Marketing research shows it can take up to 20 touchpoints before someone remembers a new brand name (ONeal, 2014). This creative strategy promoted audience participation and spread public awareness.
Inkbot Design
MAY 24, 2024
Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? Brewdog turned mass beer marketing on its head with an anti-establishment, anti-corporate attitude. Reverse-Marketing Naturally, brands covet positive public praise.
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