Designing with the brain in mind: a deep dive into neuroaesthetics
UX Collective
JULY 5, 2023
Concepts like symmetry, balance, color contrast, and even the use of specific shapes appear to have a universal appeal across cultures, implying a common neurological basis. An ecological valence theory of human color preference , 2010 ) ( Arnheim, Rudolf. “ Art and Visual Perception: A Psychology of the Creative Eye.”
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