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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

So, you have experienced the Hick’s Law on Netflix, and certainly in other moments of decision making, but especially online because you have a very wide range of products. The virtue is that users want the power and control of the product. Glen Davis, Netflix product designer). But, the most-watched movies?…

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Top 10 Fashion Logos: Best Designs in the Industry

Inkbot Design

The creatively combined HH fashion logos split at the diagonal to present a unique and memorable mark for the brand. The simplicity of this fashion logo is one of its key strengths – they can use it on any product or marketing material without looking out of place. They were founded in Cheltenham, England, in 2003.

Fashion 98
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Incorporating UX Research in agile-based product development

UX Collective

UCD generally involves specification and delineation of the context of use, identification of business requirements and user goals that constitute product success, and iterative creation and evaluation with users of design solutions. one such methodology is Agile. 2014; Schön et al., 2017; Sfetsos & Stamelos, 2010). 2014; Schön et al.,

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A guide on conducting better market and user research with kids

UX Collective

Gamifying research in both the user and market research fields has been a hot-button topic for years now, which thankfully means that we have some proven strategies for success. They need time to make friends with the other kids present for your study, and probably the researchers too. This isn’t to say that it’s impossible, however.

Marketing 125
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How to visualize data from UX standardized questionnaires

UX Collective

I present to you the FLARE, composed of 10 items measuring the dimensions of perceived quality and pleasure of use, by 5 subscales: Functionality, Learnability, Aesthetics, Rewarding, and Efficiency. Let’s imagine that we collected the data from users after testing a product. For this example, I generated 200 rows of random data.

Coding 96
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The 15+ Best Marketing Books to Read

Inkbot Design

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

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Maybe we don’t have to (re)brand everything

UX Collective

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. It only presents identity crises. and end up being clones of each other. And lastly (but not least-ly?),

Brand 113