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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

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Mike Nelson on his sensory new survey, scavenging objects and simulating reality

Creative Boom

Mike Nelson, MAGAZIN: Büyük Valide Han, 2003. Installation view, Büyük Valide Han, 8th International Istanbul Biennial, Istanbul, 2003. Aptly (and forebodingly) titled Extinction Beckons, the survey marks Nelson's first and largest body of work, showcasing pieces dating back to the 1980s.

Gallery 396
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New campaign positions Gü as more enticing than ice cream or chocolate

Creative Boom

Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. The new positioning kicked off in 2022 with an update to the brand's packaging and website and will now spread across all aspects of its marketing, such as in-store activity, sampling events, and digital, TV, and streaming ads.

Agency 255
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10 holiday marketing campaigns from brands we love

Moo

They all mark the start of the holiday season — and with that, holiday marketing campaigns. In this blog, we’ll discuss the basics of holiday promotion and share 10 examples of effective holiday marketing campaigns from brands we admire. Social media marketing: Exciting holiday ad campaigns are a great way to maximize brand awareness.

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It's all in the eyes for A Practice for Everyday Life's identity for the 59th Venice Biennale

Creative Boom

Crafted by A Practice for Everyday Life , the London studio founded by Kirsty Carter and Emma Thomas in 2003, it's inspired by Surrealism and represented by eyes, which can be seen dotted around the Venetian city. With the 59th Venice Biennale well underway, our attention turns to the Italian exhibition's graphic identity for 2022.

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Beyond fried chicken: how scent is upturning our brand

UX Collective

KFC Store Design Plan_A KFC store remodel in Munster [0] The History of KFC: Office “Scent” Marketing As I sat in the store, munching on the crispy chicken and flipping through KFC’s marketing history, a revelation hit me. Historically, the brand has leveraged this unique scent as a powerful marketing tool.

Brand 104
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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

The nudge theory is based on the concept of bounded rationality , from Simon and taken up by Kahneman (2003) to explain that individuals are biased, lack information, or are drowned in a flood of information to be completely rational in their decision making. Journal of Marketing Research , 48 (3), 486–496. Kahneman, D. Liberman N.,