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New campaign positions Gü as more enticing than ice cream or chocolate

Creative Boom

Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. The result is 'There's More to Gü', a campaign that celebrates the delicious layers that make up all of Gü's products and so, it's claimed, make it a more interesting treat and indulgent than even ice cream or chocolate.

Agency 241
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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed “The King”, accompanied by a new online presence.

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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

So, you have experienced the Hick’s Law on Netflix, and certainly in other moments of decision making, but especially online because you have a very wide range of products. The virtue is that users want the power and control of the product. Glen Davis, Netflix product designer). Sources : Bicchieri, C., & Xiao, E.

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F5: David Trubridge on Forward-Thinking Art, Indigenous Voices, + More

Design Milk

Resolute in his mission to create sustainably produced products with a natural and organic aesthetic, David Trubridge is the renowned designer behind David Trubridge Lighting. It’s his belief that these principles directly affect the product’s sustainability because consumers are less likely to throw away beautiful products.

Art 102
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Atomic design 2022: what we can learn from Eames and other design giants

UX Collective

A key reference by Holgado, Kieran and Timberlake, using the example of car manufacturing to show the system of design elements at different levels 2003: The year when Refabricating Architecture was first published. As it turns out, products are similarly complex. In design, species can be referred to as product lines or portfolio.

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Embracing simplicity

UX Collective

A very short rant on creating digital experiences that use simplicity to provide an incredible experience. This amazingly executed simplicity is more often than not missed or ignored when we create digital experiences. I firmly believe that having simplicity at the core of the experience will result in more enjoyable products.

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Incorporating UX Research in agile-based product development

UX Collective

UCD generally involves specification and delineation of the context of use, identification of business requirements and user goals that constitute product success, and iterative creation and evaluation with users of design solutions. one such methodology is Agile. 2014; Schön et al., 2017; Sfetsos & Stamelos, 2010). 2014; Schön et al.,