2003 Advertising Production Publication 
Logo Smith
NOVEMBER 22, 2022
The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.
Inkbot Design
OCTOBER 7, 2023
Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.
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Inkbot Design
NOVEMBER 26, 2023
The emotional experience of using a product can be just as necessary. ” Over two decades later, emotional design remains integral to creating products and experiences that truly resonate with users. Emotional design considers how a product makes users feel on a gut, instinctual level.
UX Collective
AUGUST 14, 2022
Print publications in general also tend to use serif fonts due to perceived (more enjoyable) readability and more refined aesthetics. Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes.
Eye on Design
APRIL 15, 2021
In 2003, the words ‘elderly people’ were removed from underneath the image and in 2008, the then-Department for Transport argued that the sign didn’t depict older people but rather those who were frail. The examples he gave focused on product development but the same might be said for visual and graphic design.
Inkbot Design
JULY 14, 2023
The association between sound and memory is so strong that hearing a particular tune or jingle can instantaneously evoke a cascade of memories and emotions linked to a specific brand or product. On the other hand, Jingles are catchy tunes or songs often used in advertising to reinforce brand messages and increase brand recall.
Inkbot Design
MARCH 14, 2023
Contagious: Why Things Catch On Have you ever wondered why some products and ideas catch on effortlessly while others fall flat or fade into obscurity? It's more influential than advertising and, more importantly, far more effective. This raises an important question: can you create word-of-mouth marketing for your product or idea?
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